Font embedment:
All fonts must be embedded for proper output. No Multiple Master (MM) fonts of any kind.

Color space:
All color must be composed of either CMYK and/or Grayscale, No RGB.  Other color spaces (RGB) will require color conversation to the proper color space which can introduce unwanted color shifts and other potential situations on press. Supply your Pantone PMS spot color numbers.

Image resolution:
All image should be save as high resolution 200-300 DPI at 100%.  Bitmap/monotone images (black and white only with no levels of gray, at 1200 DPI).  Lower resolution images may reproduce unexpectedly with lower quality.

Color builds:
Simple color yields the brightest and most vibrant tones, complex color builds can present registration difficulties and unexpected color reproduction.

White text:
White text on a 2 or more color background should be set at 12 pt. or greater.

Colored text:
Text colors with 2 or more colors should be set at 12 pt. or greater.

Ink Density:
Total ink density (sum of all 4 colors in a particular area) should not exceed 240% to avoid unwanted offset or tracking off press.

Rich Black/Process Black:
Black must be composed of pure black (K) or a percentage of black (K) vs. a combination of varying percentages of Cyan, Magenta, Yellow and Black.  Rich Black presents registration challenges on press and potentially unexpected reproduction.

Misc.:
No OPI comments allowed on PDF (Images may drop out with OPI comments)
All images must be 200 DPI Color images should be in CMYK format. No RGB.
No ICC Profiles
PDFs must be single page documents (No separated plates, please)
Do NOT use PDFWriter
Open and preview the ad for font, image, setup and color accuracy. Use of preflighting software such as Enfocus Pitstop is highly recommended.
 

• Adobe InDesign: CS2, PC

• Quark XPress: Version 5.0 PC

• Illustrator: Version CS2, 10.0 PC

• Acrobat 7: PC/Mac

• Photoshop: CS2, PC/MAC

• We do not accept MS Publisher Files, please create a EPS or PDF from your Publisher File.