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Production Workflow Chart for
Catamaran Media Sales
Please click
here to download and review |
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Ad Production Flow Chart of Catamaran Media: |
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01) |
Client --- sends e-mails or uses public FTP for
copy, photos & instructions.
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02) |
Sales Reps --- Collects in one folder and
forwards copy, photos, insertion order & client’s e-mail instruction to
Catamaran’s private FTP. (example: bob---Advertiser's Name) |
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03) |
Traffic Controller --- Copies folder from FTP to
Catamaran’s server and renames with an "x_" or a ""y_" to show the ad
has been downloaded. (example: x_bob---Advertiser's Name) |
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04) |
Ad designers --- Designs ad as a PDF file and
sends a copy to the "Sales Reps Ad Proofs" FTP folder. |
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05) |
Sales Reps --- If not in office, copies PDF proof
to lap top using air card. Marks up PDF for changes using Acrobat, sends
back to "Sales Copy Change Inbox" on the FTP, or if proof is OK
e-mails the PDF to client. |
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06) |
Client ---Looks at PDF proof e-mailed from sales
rep. If ad is OK to run clients tells sales rep and the sales rep tells
the Traffic Controller. If the ad still needs changes the client can
e-mail or phone in new instructions. The sales reps then marks up PDF
for changes and then sends back to "Sales Copy Change Inbox" on
the FTP |
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07) |
The process repeats itself
until the client approves the ad. |
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General Notes on the Workflow: |
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01) |
Ad designers will not work on ads with out a number. |
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02) |
We encourage Sales Reps to phone or IM the ad designers
when needed. |
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03) |
Contact the Traffic
Controller by phone when your ad changes (Size, color, paper etc...). |
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04) |
All Sales Reps need to contact the Traffic Controller to
give final approval for their ads running that day. |
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05) |
Sales Reps need to be able to use a scanner to scan their
ad copy. |
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| Excel
Sheets l How to do Group
Pages l Terminology
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